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Welcome to Ideara
A Tech leadership coaching company based in London supporting tech and product leaders through executive coaching, DEI training, and product strategy coaching.
Whether you're a CTO scaling your team, a Head of Product seeking stakeholder clarity, or a people leader focused on inclusive culture, our services are tailored to help you lead with confidence and create lasting impact.
Our services include leadership and executive coaching, product management coaching, and DEI training and unconscious bias workshops — all tailored to your organisation’s goals.
Lead with Clarity. Build with Confidence. Include with Intention
Our services
We also offer targeted coaching for women in tech navigating bias, burnout, and barriers to progression. Explore our coaching for women in tech offer.
An award-winning tech leader and accredited executive coach with 30 years of experience across retail, telecoms, education, and the non-profit sector.
A champion of inclusive leadership and proud Twenty Women in Data® awardee, she brings deep expertise in leadership coaching, DEI training, and product management coaching.
Vicky creates powerful, psychologically safe spaces for CEOs, CTOs, CIOs, and cross-functional product and tech teams to navigate challenges, build confidence, and deliver meaningful outcomes.
Meet Vicky Pike
Executive Coach
Tailored Product Managing Coaching, DE&I training, and Executive Coaching
Every organisation, team, and individual is unique, which is why our leadership coaching, product strategy coaching, and DEI training programmes are tailored to meet your goals. Using proven frameworks and practical tools, we provide targeted support that drives sustainable change and measurable outcomes across tech and product environments.
Join our exclusive community, Ping!
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You’re a brilliant woman who works in tech or data, you're good at what you do but your confidence wavers, doubt creeps in. Progress feels out of reach.
Ping! changes that.
It's a coaching-led community where women in tech and data grow together. Benefit from
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Live group coaching.
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Practical tools.
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A peer network that gets it
Launching SOON at a special discounted price of just £10/month.
Leadership & Executive Success Stories
Also see what participants say about our Group Coaching programmes
A Women in Tech Mini-Series by Vicky Pike
Discover what’s holding women back in the tech industry—and what we can do about it.
A bold, practical video series to retain and progress women in tech
What’s holding women back from leadership in tech and what can we do to fix it?
In this mini-series, award-winning tech leader and executive coach Vicky Pike explores the broken rung, microaggressions, inclusive leadership, and DEI strategy, with actionable insights to build more diverse, equitable, high-performing teams.
Perfect for women in tech, allies, and decision-makers serious about inclusion.
Watch the full series here to learn how you can help retain and progress women in tech.
Testimonials from Tech Executives
I have spent the last six months working with Vicky as part of her Executive Coaching programme...I’ve always come out of my coaching sessions feeling energised, confident and motivated...Problems I’d been grappling with became interesting reflections on my own leadership
Judith Kivlington / CEO / Rich Mix
Working with Vicky was really productive for me...I learned tools to examine my responses to situations and understand why I felt the way I did...the space [enabled me] to stop and think more about root causes, resulting in higher quality strategy and results.
Caroline Rennie / CPO / Felloh
Vicky’s warm, empathetic and thoughtful approach was able to penetrate my natural guard and help me discover new things about myself. Vicky has a natural ability to build rapport and create a safe space that enables effective exploration and coaching.
Carl Barkey / VP Product Management / American Express
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